Welcome to Genuine
From Argentina to the world.
We are a niche fragrance house, born in Buenos Aires.
Our creations combine synthetic and natural notes with an artistic and sensory approach.
Genuine is born from a revelation.
A call to capture fleeting moments and translate them into olfactory memories that leave a track through time.
We believe a perfume is breathed and inhabited. It reveals itself when an emotion finds its scent.
We want to share with you this marvelous alchemy and expand our horizons.
Marcelo Gilly | Perfumer
Perfumer & Co-Founder of Genuine, he began his journey into perfumery alongside the world’s most prestigious fragrance houses, true cathedrals of olfactory art. There, he met and worked with the best perfumers, learning from them, from their passion, and from the way they create and feel.
All of this experience inspired him to develop and refine his own style, with powerful and memorable formulas.
Soledad Defrancesco | Directora creativa
Directora Creativa y Co-Fundadora de Genuine, construye la identidad y el universo visual de la marca, articulando diseño, sensibilidad y estrategia.
Su mirada transforma cada fragancia en una experiencia que va más allá del aroma. Una narrativa construída de imágenes, objetos, palabras y sensaciones. Desde el concepto hasta cada punto de contacto, trabaja para que Genuine conserve una identidad propia, coherente y reconocible.
